(Photo Credit: Postalco)
Peter always turns me on to interesting new things. A few days ago he showed me Jeff Staple’s blog post on Postalco, a small stationary/accessories/bags store run by a husband and wife team.
Though I loved being introduced to a great new brand, what I loved more was how Jeff Staple used them as an example to make a statement about small business, branding and attaining perfection.
Even if it means staying small. I think Mike operates his business on the perfect cusp of where “hobbies” end and “business” begins. You can tell by his output that he loves his work. And he crafts each piece with pride. For him (and the thousands of others who own businesses like Postalco), the secret to creating a great brand, is maybe to stay exactly the same.
(Jeff Staple on Postalco)
Such a simple concept. Stay small enough where you can still make an impact - where every part of your business has your heart and soul imprinted on it. Sounds pretty darn perfect to me.
August 18th, 2008 at 6:51 pm
“the secret to creating a great brand, is maybe to stay exactly the same.” — i like that. this is making me (re)think…
August 19th, 2008 at 10:31 pm
i know. i love that quote, it makes me happy. but for some people, going big is okay. i think the challenge is finding the perfect balance and never having to sell out.